Shopping carts were ignored in their infancy, shared the
What if the shopping cart was born and ignored?
But, compared with Goldman's excitement, customers weren't impressed by the
novelty.
On June 4, 1936, Goldman placed these humble shopping carts in front of the
Piggly Wiggly supermarket. He thought the customers would be surprised to see
these simple shopping carts.
Looking back on the history of supermarket shopping cart, a commercial genius
who has been neglected for 80 years is revealed!
Years later, Goldman recalled:
I walked into our biggest store, and no one was using the shopping cart I had
invented. Housewives complained that it looked too much like a pram, and that
they didn't want to repeat their "baby routine" in the supermarket. Male
customer more a face disdain, you think Lao tze so thick of two arms is white
long? No one wants to touch the cart.
Goldman's shopping cart was a complete failure.
Throughout the 1930s, many other companies copied Goldman's idea of a
shopping cart, but without fail.
beginning of the supermarket shopping cart
Goldman, 39, believed that the shopping car would change people's lives, so
he turned his attention to influencing public opinion.
One of Goldman's first actions was to advertise in the local newspaper.
Goldman remembered the old trick: seduction! He had a beautiful girl stand in
front of the supermarket, and when customers came in, she would give them a
shopping trolley, but it still didn't work.
Goldman began to think: users' perceptions of new things are often random and
subjective, so why not reinvent them?
Do not always cater to, but learn to "create demand."
So Goldman hired professional actors and actresses to "show" the fake cart
users around the store, making pushing the shopping cart less awkward and more
popular.
Looking back on the history of supermarket shopping cart, a commercial genius
who has been neglected for 80 years is revealed!
Soon demand for shopping carts surged, and Goldman sold them to other
supermarkets for $7 each. To meet demand, he produced shopping carts for sale
for two years at a time, and patented his own design.
From there, Goldman's great plan finally dawned.
