The Story Of Haier And The Supermarket Shopping Basket

In recent years, the overall acceleration of overseas market expansion has become an important direction for the development of home appliance enterprises, among which Haier refrigerators are particularly eye-catching in the global market. In the UK, Haier’s “user insight” over two years found that local customers’ shopping Plastic Basket accounted for 50%-60% of frozen products, and developed a French-style door-to-door refrigerator for users’ demand for large freezer space. This opened the door to the UK market and merged into the C channel of the UK's largest home appliance channel.

Haier Xiaowei team conducted in-depth research on users through two years. In a “user insight” interaction, we learned that: there are about 50%-60% of frozen products in British shopping baskets, and they have more demand for frozen foods. Some, so the freezer space of the refrigerator is much larger.

In response to the demand for frozen foods by local users in the UK, Haier has developed a French-style door-to-door refrigerator with a larger freezer space and more suitable for the usage habits of British consumers. 2nd.

With this French-style refrigerator, Haier knocked on the door of the UK's largest home appliance channel, allowing the C channel to see Haier's potential in the UK market and extending its “Olive Branch”. This move is an exciting "great" for Haier and even Chinese brands.

In the "one person in one" mode, Haier refrigerator gradually realized the deep integration of products and market with the application of innovative mechanism, and finally promoted the rapid and stable development of Haier in the UK market by means of differentiated products that meet the needs of local users. The 56% growth in the year has paved the way for the global consumer to create a new understanding of the brand charm of the Chinese industry.So Haier has to thank the Chrome Shopping Basket China, the small discovery, the big role.