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The Origin of Supermarket Shopping Cart

Mar. 05, 2018

Sylvan Goldman, born on November 5, 1898 in a small town in Ardmore, United States, worked in a dried fruit shop. Freon was developed in 1930, freezer began a wide range of spread. This time consumers can buy more goods at one time. The solution at the time was this: When the clerk saw a basket full of customers, he sent the customer to the checkout counter and gave them an empty basket. Goldman began to realize that the problem facing businessmen is the customer's pain point. In order to sell more merchandise, he has to find ways to make the shopping more effortless for the customer. One night, while Goldman was in dire straits, he saw the folding chair in his office, and he jumped with excitement, grabbed a few folding chairs, jumped onto his desk, and placed the basket in a chair. Early the next morning, he went to the repair shop to find a mechanic, two people to repair, and then to the folding chair with four wheels, so change the shopping cart of our life came out.


Japanese Shopping Cart


Was not optimistic about the shopping cart that year, now has become an indispensable thing in our lives. This great invention that we have overlooked for 80 years is the result of Goldman's profound human insight. A small shopping cart involves design, marketing and even psychology. Later, specialized agencies conducted research on shopping carts and found that larger shopping carts can motivate as many as 40% of purchases, and giant supermarkets such as Whole Foods, Safeway and Wal-Mart have all been expanding their shopping carts. We can provide high quality Japanese Shopping Cart, American Style Shopping Cart, Asian Shopping Cart.


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